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Drinking the Capitalist Kool-Aid in Cuba

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I’m not sure what news about Cuba is being made over your way, but I assume you’ve heard changes are afoot. I’m talking big, game-changing adjustments that surely have Che spinning in his grave (to say nothing of Marx and Lenin). The reasons are many and complex why I’ve put off writing about “the changes” (sounds like a euphemism for menopause which isn’t a bad metaphor for today’s Cuba I should think) but suffice to say, I can no longer keep quiet.

A sort of financial shock therapy, these changes are deeply personal and downright frightening for many Cubans. However necessary (and dare I say it?) inevitable, the greatest free market experiment since 1959 is a sink or swim proposition: if it does work, Havana will start looking more like Santo Domingo or Miami. But if it doesn’t work, millions of people will bear witness to generations of work going down the tubes.

This predicament, the very real possibility of economic failure translating into socio-political failure is causing anxiety, anger, breakdowns and break ups. Of course, the changes give hope to some, but I’m not among them. From where I’m sitting, they’re an unworkable solution. Salvaging the Cuban economy by allowing private enterprise and other too little, too late measures is an impractical workaround I call ‘Shutting Barn Door, Horse Long Gone’ (see note 1). The Cuban economy was, is, and always shall be struggling. It’s geography, politics, history and fate. It’s The Way it Is.

So I take exception to the theory and the timing. But even more so, I question the mechanism. Pandora’s Box is being thrown wide with this headlong dive into the shallow end of the free market pool. I call this last gasp for cash ‘One Foot on the Slippery Slope.’

I’m a capitalism refugee. I know viscerally that money is the root of all evil. It corrupts, ruins friendships, ruptures families, crushes love, and damages the environment. And make no mistake: this genie has a one-way ticket out of his bottle.

A fascist anti-materialist (see note 2), I moved to Cuba in part to escape the unchecked consumerism and dollar lust that grips my old world. An error in judgment, faulty analysis or both since I quickly learned that money and stuff (along with sex, transportation, and protein) are uppermost in Cubans’ minds; in fact, most days are dedicated to their pursuit. Still, I loved how time was made for friends and conversation, how freely people shared. This will all roll away down the Slippery Slope once the real money lust sets in, I’m afraid. When taxes and employees and suppliers must be paid and profits are squirreled away for baubles – this is when things will get ugly de verdad.

Already the fury for iPods and 2 inch acrylic nails, nights dancing at the Salon Rojo, navel piercings, and tramp stamps (see note 3) are eroding values and substituting style over substance, form trumping function. The market, I have no doubt, has the unique capacity to undermine most everything the Cuban revolution stands for.

The feeding frenzy is already in full scrum. I have friends who procured licenses under the new regulations to train dogs, sew and sell dresses, and even make ice – home delivery extra. In any neighborhood nowadays I can browse CDs & DVDs, shoes, guayaberas and house wares set out for sale on people’s porches. Every few days, an old guy walks my block shouting: “I buy empty perfume bottles.” I guess I should be glad that Havana garages hold perfume factories instead of meth labs – for now at least.

What scares me most is the fundamental economic concept of supply and demand: if there’s enough of the latter, someone will step up to provide the former. And if there’s one thing we have a surplus of here, it’s demand. I call this the ‘Special Period Hangover’ (see note 4).

Worrying me these days is more than the simple human desire for things. It’s the confluence of factors making free market free-for-alls particularly toxic and potent here: the US embargo which keeps Cubans in a permanent state of want and need; the indelible psychological effects of the Special Period; the new opportunities to amass cash; and the myriad different and novel ways to spend it.

Now, before you get your knickers in a twist, let me say that I fully and clearly understand how easy it is for me to disparage the lust for stuff, having had my chance at it. But I feel nauseous when I think about this socio-economic ‘perfect storm’ and what it means for the future – our future – the future being forged for Cubans, by Cubans.

Consider what I call the ‘Miami Effect:’ throughout southern Florida and especially in Miami, there are businesses dedicated to renting thick gold chains and ghetto hoops, rings for every finger and gold-plated watches – all gauche to the extreme. Men’s signet bracelets are also in high demand at these shops which exist solely to rent gold and bling to Cuban Americans returning to the island to visit friends and family.

Who cares if the 14k bracelet says Tito and your name is Yamel? The important thing is to arrive in Havana (or Holguín or Camagüey) looking like an old skool NY guido who just hit the Lotto. Thanks to these businesses, you can achieve your look at a reasonable price (just don’t forget to relinquish those jewels upon your return). Has it not dawned on these folks that their money is better spent on cooking oil or a pair of decent sheets for family back home? Maybe some quality sponges, batteries or other utilitarian items every Cuban home needs?

I invite my readers to take a moment to ponder the absurdity of a poor person visiting even poorer people and budgeting for bling (see note 5). I mean, I know ‘form follows function’ is a foreign concept in Miami, but this boggles the mind. And it scares me that this is part of the Cuban character. This type of materialist twist and bent is my nightmare. After 9 years in Cuba, I dread waking up to it.

A friend said to me years ago that if the Yanquis want to kill the revolution, all they have to do is drop a jabita stuffed with Levi’s, Converse, and Lancôme at every doorstep and everyone will roll over. I hope she’s wrong because that is just too fucking depressing.

Notes

1. Surely Cubaphiles will have caught the double meaning here: Fidel is sometimes referred to as ‘el caballo.’

2. For example, my blood pressure spikes when I watch my neighbor walking her two Siberian Husky puppies – the new breed of choice down here. I find it cruel and unusual for these dogs to suffer a Havana summer just because their owner wants a couple of status symbols. Then there’s all the kitschy Ed Hardy knock offs that make me shudder and groan. Maybe I should start importing Bedazzzlers – the Cubans will go gaga over a tool that allows them to bling everything from baja chupas (tube tops) to blumers (underwear). To get a better understanding of just how anti- I am about all this, check the Church of Life After Shopping link on my Blog Roll.

3. To put things in perspective, consider what these non essentials cost here on the average Cuban salary: iPod = 4 to 20 months salary; acrylic nails = 1 month’s salary; night out at the Salon Rojo = 2 months salary (minimum); navel piercing = 2 weeks salary; tramp stamp = 1.5 months salary.

4. Once the Berlin Wall fell, Cuba’s almost total economic collapse was swift. Nearly 85% of foreign aid disappeared, Cuban adults lost 20 pounds on average and the first experiment with private industry was launched. This era (1993 to depends-who-you-ask) was dubbed ‘A Special Period in Time of Peace.’

5. I welcome input from other immigrants and expats – have you found this to be true of folks from your country or where you live?

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Filed under Americans in cuba, Cuban Revolution, Fidel Castro, Raul Castro